An immersive tour of Axiom's team and methodologies
Create a hook to capture learners’ attention and immediately engage them. Explore ways Axiom designs training to immediately engage learners.
To gain attention, Axiom believes in building a learning experience with a focus on the patient. A patient-centric learning experience creates an emotional connection to the patient that can help boost a learners’ knowledge retention by linking the patient experiences with key concepts and learning objectives. Patient-centric learning can also:
- Provide adults learners with relevance
- Remind learners why they do what they do – to help the patient
Provide Learner Guidance
Help learners transfer new learning to memory by providing guidance in the form of examples, descriptive visual elements, analogies, mnemonics, contextual storylines/situations, etc. This guidance is provided no matter how the training is delivered. Explore creative ways Axiom provides learner guidance.
Providing learner guidance is essential to promoting individual growth. Axiom has created a mobile competency application (MoCA) to help learners develop strengths in key business competency areas. The tool defines business competencies with descriptions and behavioral examples for each level. Users are able to create goals to develop their skills in each competency and are provided recommended resources and activities to aid them in reaching their goals. Additional features include:
- Mail box for direct manager communications
- Built-in calendar to view goals and receive reminders
- Analytic reporting tools that allow authorized users to collect and review MoCA usage data
Meet Scott Payton, PhD
Inform Learners of Objectives
Effective training is dependent upon well-defined, measurable learning objectives aligned to Bloom’s Taxonomy of learning. Review examples of measurable objectives tied to the desired learning outcome.
Developing these measurable objectives is the foundation of any learning experience that Axiom creates. Before creating any curriculum, Axiom begins with an analysis phase to understand any existing performance gaps and then defines appropriate learning objectives to address those gaps. When defining learning objectives, Axiom ensures they link back to Bloom’s Taxonomy of Learning. Based on the taxonomy, we begin by identifying the skill level learners must achieve. With the appropriate skill level defined, Axiom writes a measurable learning objective using an action verb that directly aligns to the level of skill required. For example, if the goal is for a learner to be able to apply the knowledge acquired, the learning objective might be: “Demonstrate using approved resources to answer a question on the mechanism of action” rather than “Identify approved resources to answer a question on the mechanism of action.” The verb identify aligns to the Remember or Understand level of Bloom’s Taxonomy, whereas the verb demonstrate aligns to the Apply level. These learning objectives will align to:
- Business objectives
- Bloom’s Taxonomy of Learning
- Medical and brand strategy
Bloom’s Revised Taxonomy of Learning
The Art of Teamwork
Feedback is essential to improve performance both in training and in the field. Provide a mechanism for learners to receive meaningful feedback. Explore interactive ways of providing learners with this feedback mechanism.
Axiom has developed a verbalization application that empowers learners to apply their knowledge transfer and gain feedback on their performance. Digital Dialogue is designed to reinforce and apply pre-call planning to enhance customer discussions, with a focus on mastering competitive messaging and to overcome objections. Learners will identify probing questions that will allow them to confidently uncover the customer's decision making process. Digital dialogue will provide learners feedback on their ability to:
- Deliver approved messages
- Overcome customer objections
- Apply your selling model to have effective clinical discussions that results in behavioral change
Getting Ready for LTEN
Present New Content
Present learners with new content in a logical and engaging manner. Explore a myriad of eLearning tactics that Axiom employs to create an interactive, blended, microlearning experience that taps into the way adults learn in this age of technology.
Axiom believes in building a blended learning experience that addresses individual competency needs to maximize behavioral change. We leverage a variety of micro learning tactics designed to expose learners to new skills and ideas over time, interspersed with assessments and application opportunities. Presenting new content using this spaced learning approach improves the learner’s knowledge retention. A few examples of our learning platforms include:
- Porrima: optimizes engagement and retention with maximum flexibility and efficiency
- Nonlinear design to allow for quick and easy navigation
- Audio and video used as supporting features to promote active learning; not audio-driven navigation
- aZine: brings your evidence and clinical studies to life
- Ability to add audio and video of KOLs providing rationale for clinical trial design
- Ability to highlight important data such as Kaplan-Meier curves, hazard ratios, and confidence intervals, and provide additional rationale
The goal of effective training is to improve performance. It is important to assess this performance to know if the objectives have been met. Assessing performance goes beyond just seeing if learners can successfully answer a multiple-choice exam. See how Axiom can design a customized tool to foster more impactful performance assessments.
The Kirkpatrick Model is the worldwide standard for evaluating the effectiveness of training. It considers the value of any type of training, formal or informal, across four levels. Level 1 Reaction evaluates how participants respond to the training. Level 2 Learning measures if the material is actually learned. Level 3 Behavior considers whether learners are using what they learned on the job, and Level 4 Results evaluates if the training positively impacted the organization. Axiom incorporates each of these levels in tactics designed to assess performance, including:
- Knowledge assessments built into our training applications
- Manager-led virtual learning experiences (VLEs) and aLive
- Verbalization through the Digital Dialogue application
- Pretraining and posttraining assessments to measure outcomes
Meet The Team
Stimulate Recall of Prior Learning
Provide learners with an opportunity to recall their prior learning so that knowledge continues to remain relevant and retention is maximized. See how this concept can be applied to virtual training experiences.
Axiom recommends developing a virtual learning experience (VLE) to accompany each training experience to ensure knowledge transfer and to start the application process. Axiom designs VLE’s to minimize passive, didactic lectures and to maximize engagement and interactivity in a virtual environment by incorporating:
- Polling questions to engage and provide opportunities for immediate course correction
- White-board/drawing activities
- Text or video chat interactions
- Interactive discussions
- Breakout room activities
- Case studies
Allow learners an opportunity to practice using their newly acquired knowledge. Practice leads to mastery. Take a closer look at ways Axiom creates this opportunity to elicit performance from your learners.
Eliciting performance is always most effective when done in person. This allows learners to practice their skills and be coached on opportunities for improvement. Axiom has developed aLive to foster engagement during live training meetings and workshops. Using various application tactics, aLive actively engages your learners with the training content, whether it involves disease states, products, or selling skills. Some of these tactics include:
- Customized collaboration tools and activities developed specifically for unique client needs
- Real-time data transfer that allows for instantaneous and on-the-fly communication/feedback
- Learners’ questions can be submitted to facilitators in real-time during sessions
- Learners can identify and submit future learning objectives
Enhance Retention and Transfer
Provide appropriate mechanisms that enable learners to retain what they learned in the training environment and be able to transfer or apply that learning in the field. Review ways Axiom can help boost learning retention and transfer.
Axiom strongly believes in the use of experiential learning to transfer knowledge and enhance retention. One of our most popular and successful experiential learning tactics is our immersive gallery. The gallery provides a visual and auditory experience that can take learners through defining moments of a patient’s journey or share the rationale behind new brand messaging directly from internal team members. Additional benefits include:
- A digital companion guide that can be used as a durable asset
- Scalable platform to include brand team, KOLs, patients, and caregivers
- Incorporation of application checkpoints to apply knowledge transfer